Westin Peachtree Atlanta, Georgia - May 28 - 31, 2013
"Pitfalls of Financial Charting"
Day 2, Wednesday, May 29, 2:20 - 3:20pm
Seminar Presenter: Gerald Everett Jones, La Puerta Consulting
Conference Details click here
This seminar applies the principles Jones presented last year in "How to Lie with Charts" to the charting of financial results. His particular focus is on market technical analysis, but the wider implications of visual perception and interpretation bear on all aspects of creating clear communication, including proposal graphics.
To apply one of Murphy's Laws, "Technical analysis is a systematic method of coming to the wrong conclusion with high confidence." Participants will see how seemingly arbitrary choices about parameters and presentation modes can make all types of charts difficult to understand or even misleading. Relevant topics include separating signals from noise, axis manipulation, scaling, 3D effects, statistical analysis, and the human tendency to see meaning in patterns.
Jones not only simplifies technical analysis but also places it in perspective as a tool among various approaches to making decisions about what's happening on a daily basis in stock and commodities markets.
Gerald Everett Jones has managed major proposal and business analysis projects in government, healthcare, and commercial sectors. He is the author of more than 25 business and technical books, including How to Lie with Charts and PMP Certification for Dummies, as well as two comic novels. He has an extensive background in IT systems development and was project leader on the ARTIS computer graphics system, a precursor of Harvard Graphics and PowerPoint.
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