Do You Know the Real Purpose of Graphics in Your Proposal?
Recently, we came across a
thought provoking blog from a fellow APMP member, Matt Handal in “The Purpose of Graphics and Images in a
Proposal…It’s Not What You Think.”He
states that the “real purpose” of a graphic in your proposal is to get the
proposal evaluator to read your text on the page.“The letters and numbers in your proposal
will make or break you.”Handal suggests
using headlines, images, and graphics as tools to pull the reviewer back to
your message as no one wants to read too much text.The graphic has to be "relevant and impressive” to pull the reader back to the text, time and
again.How does this blog change your
views about adding graphics to your proposal or presentation?